Customer experience: the key for
customer driven growth

What is customer experience?

Customer experience is how your customers perceive their interactions with your company.

Every time your customers (or potential customers) speak to someone of your staff, read your content, or get any service from you, this leaves an impression in their mind. The sum of all these impressions is what we call customer experience.

Why should I care?

Why should I care?

Companies that decide to focus on customer experience tap into a massive growth potential, their customers!

A modest improvement in customer experience can boost your revenues by 37%. It's simple to understand why: happy customer buy more from you and recommend you to their friends.

A recent study found out that customer experience is considered the biggest marketing opportunity of the next 5 years. So, a lot of marketers are working on it. Right now.

How do I start?

How do I start?

The first step to improve your customer experience is to start measuring it. Think about it, how are you going to know whether you improved if you don’t know where you're at?

There are a number of metrics you can use to measure customer experience, but we recommend these 3:

Net Promoter Score (NPS)
Net Promoter Score is a simple methodology for understanding customer experience through feedback. See more

Customer Effort Score (CES)
Customer Effort score measures how easy is for your customers to interact with you.

Customer Satisfaction
Simple satisfaction and loyalty surveys can give you a sense of how customers feel about their interactions with your company and what behavior to expect as a result. They're more fliexible but less strctured than NPS and CEM.

How can Satsum help me?

How can Satsum help me?

Satsum is an easy-to-use, cloud based customer experience management software.

Satsum measures and interprets all the metrics described above, and automatically recommends you what drives and how to improve customer experience.

See features

Want to see more?